Although we’re usually treated to standardized storefront real estate offerings, it seems the flower children over at the Newmark Knight Frank marketing department had some fun in creating the signs for the old 99X and Hiro Restaurant spaces on East 10th Street near 4th Avenue in the East Village. According to the signs, you can choose the “awesome” retail or the “radical” restaurant space.
However, the real question is whether the 1960s are just too retro for the East Village. Maybe if they had kept it post-1981 and gone with checkerboard and neon laser accents they’d have some interest from the hip Brooklyn barista set looking to open a Manhattan outpost.
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